Trigger 2: How does a company adapt to market changes?

Market positioning

How does a company adapt to market changes?

As the market it ever changing, it's important to always know where the company position is. The company should understand their positioning to be able to properly compete their share. It's also very important to know what position competitors hold, so the company would be able to know witch fields in the market are free to fill. 

By developing a unique business idea the company should have a bigger chance to succeed in the market. To be able to adapt to market changes the company should know who their target customers are and what do they need. The company should also be able to grow when the market changes. 

Predicting

What methods does a company use to predict market changes?

A company should always be aware of the fact that markets change. How to predict the changes? 

1. Surveys for the customers to measure their interest in different kinds of products

Financial aspect

What is the financial aspect behind the market changes?

Less sales mean more expensive products. Also as the fact that we could 

Diversification

What is the role of diversification in changing markets?

Market positioning strategy guide: https://www.smartling.com/market-positioning-strategy/